One key to increasing the adoption of 5G enabled handsets in emerging markets, according to Juniper, is to increase the availability of lower priced 5G handsets. The good news. Juniper says, is that by 2025 pricing for global Android phones will be 65% lower than pricing for global iPhone models. The report also says that the lower pricing for Android phones will help Android models dominate the 5G market in areas such as Latin America.
The first 5G Apple iPhone models, the iPhone 12 family.
On the other hand, the popularity of the Apple iPhone in developed markets will help North America and Europe grab 40% of global 5G smartphone revenue by 2025. But there is at least one caveat that could negatively impact the sales of 5G phones in North America and Europe and that is legislation in the two continents that will give device owners the "right-to-repair" their older model handsets. With more users preferring to repair their older phones rather than upgrade to a new model, the number of 5G phone purchases could be less than anticipated.Juniper's Adam Wears, the author behind the latest report, says, "The effect of these (right-to-repair) laws will not be felt initially, as consumers adopt 5G smartphones to leverage the high speeds and reduced latency of 5G networks. Hardware vendors must use this opportunity to build out new device capabilities to encourage consumers to continue regularly upgrading and avoid churn to competitors."
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