Don't you just hate it when the silence of a brand new day is disturbed by your phone's ringtone early in the morning? It's like taking a big bass drum and pounding it right by your ears. Or suppose you're sitting in the movie theater watching "Dr. Sleep," and just as a crucial scene begins, your phone rings. All of a sudden you're pelted with Jujubees and Junior Mints from others in the theater. Of course, you could always set your phone to vibrate only or lower the ring volume all the way down, but suppose you just can't take the chance of missing an important call.
If you are in a situation where you can't afford to miss an incoming call but don't want to disturb those around you, the vibration could give you enough time to extricate yourself from a meeting room or a theater and take the call somewhere else. And if five seconds isn't enough time to run out of a room, the ringtone will start low and give you some time before it ramps up.

The Ramping Ringer feature is now rolling out to Pixel 2, Pixel 3 and Pixel 4 models
Again, it is not a major new feature but is a useful addition for Pixel 2, Pixel 3 and Pixel 4 users.
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